Channel Alignment

Channel alignment goes far beyond making sure your logo looks consistent across platforms. True omnichannel alignment means every channel in your distribution network operates in strategic harmony

In 2025, the complexity of omnichannel distribution has reached a breaking point. Brands are launching products across 15, 20, sometimes 25+ different channels from Amazon and Otto to specialized marketplaces, their own DTC sites, and countless third-party retailers. It's an incredible opportunity for reach and growth. But here's the uncomfortable truth: most brands have absolutely no idea what's actually happening across these networks. The Blind Spot That's Costing Millions